“BROS” Premiere & Trailer Release
Cancel Communications worked with NBCUniversal to coordinate media and creator strategy for the release of Billy Eichner’s 2022 romantic comedy, “BROS,” billed as the first gay rom-com produced by a major motion picture studio. Cancel Communications led and coordinated a widespread influencer marketing campaign to promote the release of the film’s red band trailer, and we coordinated influencer and creator attendance for the film’s New York and Los Angeles premieres.
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Influencer Marketing & Partnerships
NBCUniversal called on Cancel Communications to forge a widespread influencer marketing campaign that celebrated the film’s significance to the LGBTQ+ community. Cancel Communications conducted outreach to dozens of leading LGBTQ+ creators, coordinated contracting and fee negotiation, and developed successful social content to market the film.
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Content Ideation & Creation
After engaging LGBTQ+ influencers, Cancel Communications worked with NBCU and creator teams to ideate and create content about “BROS.” We worked with each creator to develop natural, native content in reaction to the film’s trailer release, reaching social media feeds around the world and saturating LGBTQ media and social content.
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Premiere Invites & Guest Strategy
Building on the momentum of our influencer marketing campaign, Cancel Communications led creator invites, guest strategy, and content creation at the New York and Los Angeles premieres of “BROS,” ensuring the film’s domestic debut was visible, noteworthy, and native to LGBTQ+ social media users.
Watch the trailer.
NBCUniversal released a red band trailer for “BROS” several months before the official theatrical preview. Teasing the film’s many NSFW moments, the official red band trailer offered an opportunity for Cancel Communications and NBCUniversal to field engagement and reactions from LGBTQ+ figures and celebrities.
Content & creative for a landmark LGBTQ+ film.
Cancel Communications engaged a host of leading LGBTQ+ creators and influencers to post organic reactions to the red band trailer for “BROS.” We worked with NBCUniversal to negotiate contracts and forge a noteworthy campaign given budget needs. Additionally, we served as NBCUniversal’s representatives to ensure all creative conformed to strict content, usage, and messaging guidelines.
Premiere Invites & Creator Guests
Cancel Communications furnished invites to influencers and digital creators relevant to “BROS’” audience in both New York and Los Angeles. Cancel Communications coordinated all communications with each influencer and their team, supporting scheduling and COVID testing for each invite.
Onsite at each premiere, Cancel Comms supported logistics for all invited influencers and facilitated flow to each premiere and after party. Afterwards, Cancel Communications furnished images to each influencer and secured social content and posting.
